Bay Area KidFest 2025

General Fair
21,500+May 24 - May 26, 2025Mt. Diablo High School, 2450 GRant St.,
Concord, CA 94520
Reg. Deadline:
May 15, 2025

Book Event Space, Sponsorships, Advertising:

Price Varies

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About This Event

Bay Area KidFest has been the premier family event in the San Francisco Bay Area for over three decades. Our 34th KidFest is scheduled for the May 24-26, 2025 three-day Memorial Day Weekend in the largest city in upscale Contra Costa County.
KidFest has been voted the Best Family Event or Community Fair/Festival in the East Bay by readers of Bay Area Parent magazine and Claycord.
Our Vendor Marketplace is centrally located in the KidFest site, ensuring maximum exposure for exhibitors.

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Event Schedule

Saturday, May 24, 2025
10:00am - 6:00pm8 hours
Sunday, May 25, 2025
10:00am - 6:00pm8 hours
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Demographics

KidFest attracts a diverse audience of families with children 12 years and younger from throughout the San Francisco Bay Area, primarily from the East Bay and Contra Costa County.

Gender
Gender
  • 55.0% Women
  • 45.0% Men
Attendee Origin
Attendee Origin
  • 62.0% Local Resident
  • 38.0% In State

Marketing Statistics

Social Media
22,400 Facebook Followers
19,300 Facebook Reach
983 Twitter Followers
Email
23,700 Subscribers
39 Open Rate
5 Blasts Sent
Collateral Printed
700 Posters

Participating Partners

Previous Year Total Exhibitors, Vendors and Sponsors: 115

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Special Notes

This application is NOT for Food Vendors who are preparing and serving food at KidFest. Companies wanting a booth in the KidFest Food Courts must contact producer Jay Bedecarre at jay@bayareafamilyfest.com for the Food Vendor application packet.
If you can’t make it to KidFest, you can still participate through our Goody Bag program (see Sponsorship Information). Goody Bag insert can be a product sample, brochure, flier, coupon, postcard or SWAG.
Companies interested in Sampling opportunities should email us at jay@bayareafamilyfest.com.
Sponsorships besides those listed here can be tailored to your budget and marketing objectives. There are also multi-year sponsorship discounts available. Contact producer Jay Bedecarre at jay@bayareafamilyfest.com for more details.
Booth assignments are issued to exhibitors at KidFest check-in on Friday afternoon, May 23, or Saturday morning, May 24. Exhibitors can indicate their booth location preference on the application.

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Event Terms and Cancellation Policy

ALL FEES for Booths and Add-Ons are for the ENTIRE 3-day Festival.
No refunds after April 24, 2025. If vendor cancels before April 24, $50 of fee and any credit card fees are non-refundable.
Exhibitors pay a flat fee for each 10’x10’ space. NO percentage or commission is collected on sales.
Exhibitors can reserve multiple spaces either together or in separate areas of KidFest.
Acceptance of vendors is subject to review by Bay Area KidFest producer after submission of application and payment. Producer reserves the right to reject any application without prejudice.
We limit the number of exhibitors in any single category.
Returning exhibitors can request same booth location as previous year.
Priority of acceptance will be based on receipt of application and payment.
Event is OUTDOORS and is held rain or shine.
Exhibitors must stay within your rented space. Walkabout solicitation or “barking” is not permitted.
You may only exhibit or sell items listed on your application.
No food or drinks may be sold or sampled in your booth without written permission of Bay Area Festivals and securing any necessary permits.
Electricity is limited. If you want electrical service you must order on your application and provide a 100’ electrical cord. Absolutely no noisy, loud generators allowed!
Canopy tents (10'x10'), 6-foot rectangular tables and chairs may be rented for your space. Only advance pre-paid rental orders are accepted. No equipment will be available to rent at KidFest.
The contact name and mobile phone number of the onsite representative must be provided to KidFest in advance of check-in.

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Amenities

Parking
Security
Branded Vehicle
Trash Services
Electricity
Ice

Prohibited Categories

Cannabis
Adult Entertainment
Tobacco
Alcohol