About This Event
CALIFORNIA WINE FESTIVAL - ORANGE COUNTY in DANA POINT
The California Wine Festival is a showcase of California’s premier
wine and culinary professionals. The festival showcases nearly 250 wines from over 80 wineries, 30 of Orange County’s fine dining restaurants, gourmet food companies, and lifestyle exhibitors.
TO SIGN UP - CLICK "SEE EVENT SPACE" BUTTON TO THE RIGHT
*IMPORTANT: Must pour Saturday to be eligible to participate @ the Friday event.
Wine quality should be reserve and/or rare, limited production wines for Friday event.
We supply:
• Exhibitor booth sign for your company
• 6’ draped table for Rare & Reserve and 8’ draped table for Beachside Wine Festival/Grand Tasting
• 10’ x 10’ Tent canopy @ Saturday Beachside/Grand Tasting
• Company listing in tasting program and on Festival web site
• Glasses – for wine sampling
• Ice and holding containers to chill wine
• Water for rinsing
• Dump buckets
SILENT AUCTION- You will receive $100 off your fee total if you agree to donate
(and ship to us by August 7, 2020) an auction item with market value of $100+
Benefiting Sandy Feet Initiative
Friday, August 28, 2020 - Rare & Reserve Tasting
Laguna Cliffs Marriott Resort & Spa -6:30- 9pm (500 guests)
*IMPORTANT: Wine quality should be reserve and/or rare, limited production wines.
Saturday, August 29, 2020 - Beachside Wine Festival
Lantern Bay Park, Dana Point, CA 12-4pm (2500 guests)
Event Schedule
Demographics
• 41% of Festival visitors were from the Orange County area while 59% were non‐local (25+ miles away)
• 11% of those surveyed had never been to Orange County
• Median Age of Festival out‐of‐town guest: 41 years old
• Typical Travel Party: 3 adults
• 55.3% of the guests had an annual household income of at least $200,000, with 11.1% having household income of above $250,000
• The majority of Festival attendees are married, employed full‐time and have a college degree
• 43% of out‐of‐town guests reported that they stayed and paid for accommodations for an average of 2 nights
• Top non‐local states for visitation: Washington, Nevada and Colorado
Female/Male Gender Split
66 %34 %Amenities
Marketing Statistics
Advertising Spend$20,000.00TOTAL$12,000.00INTERNET$4,000.00PRINT$4,000.00 OTHER
Social Media12,153TOTAL
IMPRESSIONS9,051FACEBOOK
FOLLOWERS2,047 INSTAGRAM
FOLLOWERS1,055 TWITTER
FOLLOWERS
IMPRESSIONS
FOLLOWERS
FOLLOWERS
FOLLOWERS
Website22,000VISITORS
Email23,000SUBSCRIBERS18 %OPEN RATE6 %AVG CTR18BLASTS SENT
Collateral Printed1,000POSTERS10,000FLYERS4,000PROGRAMS
Past or Current Sponsors and Vendors
Previous Year Total Exhibitors, Vendors and Sponsors: 150
