100,000+
 Oakland, CA
 Reg. Deadline: 10/14/2019

About This Event

The Unity Council Día de Los Muertos Annual Festival is a free, outdoor festival that brings over 100,000 people to the vibrant, culturally-rich Fruitvale neighborhood to enjoy world-class live music, family-friendly games, rides and activities, traditional Latin American artisans, and the stunning altar artistic installations created by community members paying homage to los Muertos. The Día de los Muertos Festival was inducted into the U.S. Library of Congress by Congresswoman Barbara Lee as a “Local Legacy.”

This is a tremendous opportunity to reach a diverse group of shoppers who are looking for unique crafts and gifts. Thousands of families with children of all ages join us for family-friendly activities, teenagers come to get their face painted and buy unique accessories, and people from across the Bay Area want to take home a slice of the Día magic.

Event Schedule

Nov 02
SATURDAY
10:00am – 5:00pm

Demographics

Female/Male Gender Split

62 %38 %

Marketing Statistics

Advertising Spend
$280,000.00
TOTAL

Social Media
450,000
FACEBOOK
REACH



Past or Current Sponsors and Vendors

Previous Year Total Exhibitors, Vendors and Sponsors: 250


Prohibited Categories

Beer/Wine

Event Terms and Cancellation Policy