Irvine Spectrum Center

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About This Event

Irvine Spectrum Center is one of Southern California's most popular regional, shopping, dining and entertainment destinations, visited by more than 17 million people annually. Owned by Irvine Company, this outdoor lifestyle center features Nordstrom, Target and H&M, along with more than 130 stores, restaurants and entertainment venues, including the country's most successful Improv Comedy Club, as well as Orange County's most popular movie theater, a 21-screen Edwards Cinemas.

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Event Schedule

Sunday
10:00am - 9:00pm11 hours
Monday
10:00am - 9:00pm11 hours
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Demographics

17 million annual visitors - over 46,000 daily.
Average HHI of shoppers is $128,000.
Average length of stay is 120 minutes, 43% longer than average shopping center.
Over 780,000 employees work within a 15 minute drive from the center.

Gender
Gender
  • 62.0% Women
  • 38.0% Men
Age
Age
  • 26.0% 18-24
  • 24.0% 25-35
  • 35.0% 36-51
  • 9.0% 52-70
  • 6.0% 70+
Ethnicity
Ethnicity
  • 47.0% White
  • 17.0% Latino
  • 17.0% Asian
  • 19.0% Others
Attendee Origin
Attendee Origin
  • 75.0% Local Resident
  • 13.0% In State
  • 9.0% Regional
  • 3.0% International
Income Range
Income Range
  • 22.0% $25K to $49,999
  • 19.0% $50K to $74,999
  • 17.0% $75K to $99,999
  • 17.0% $100K to $149,999
  • 25.0% $150K and up

Marketing Statistics

Social Media
112,765 Total Impressions
40,018 Facebook Followers
8,108 Instagram Followers
6,824 Twitter Followers
Website
1,304,480 Visitors
Email
83,987 Subscribers
21 Open Rate
2 AVG Ctr

Special Notes

Irvine Spectrum Center offers complimentary parking and wifi throughout the center.

Event Terms and Cancellation Policy

Cancellation allowed pending written notice at least 7 days prior to event start date.

Amenities

Security
Trash Services
Water Hookup
Electricity

Prohibited Categories

Adult Entertainment
Tobacco