About This Event
The Shops at Willow Bend is a shopping mall located in Plano, Texas with over 125 stores and three anchor stores. The mall is located at the intersection of West Park Boulevard and Dallas North Tollway.
Location, Location, Location
•30 minutes from DFW, the third busiest airport in the world
•The center of North Dallas’ population boom
•Framed by three major highway
•More than 145,000 vehicles per day travel the Dallas North Tollway
•140 hotels with more than 17,000 rooms within ten miles
Visitors That Stay & Spend
•Travelers’ economic impact of $570 million in Plano in 2014
•Collin County ranks 8th in the state for visitor spending
•More than 12 million business visitors to the metro area annually
•Average length of stay is three nights
Event Schedule
Demographics
•Household income—$112,700—52% above the US average
•A population growth rate that is twice the national average thanks to a vibrant influx of businesses and corporate headquarters, and a relatively low cost-of-living
•Consumer retail spend trends 30%–40% above the national average