WinterFest Lowell 2025

Street Festival
2,000+Feb 21 - Feb 22, 2025Canalway Cultural District Lowell, 375 Merrimack St.,
Lowell, MA 01852
Reg. Deadline:
Feb 08, 2025

Book Event Space, Sponsorships, Advertising:

Price Varies

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About This Event

WinterFest is one of Lowell's mainstay events. Drawing thousands of people to downtown Lowell, the festival features live music, an artisan market, free youth activities, and art installations. 2025 will mark the 25th anniversary of WinterFest!

Event Schedule

Friday, February 21, 2025
6:00pm - 10:00pm4 hours
Saturday, February 22, 2025
12:00pm - 10:00pm10 hours

Demographics

WinferFest draws a vary diverse crowd of all ages, genders and ethnicities.

Gender
Gender
  • 50.3% Women
  • 49.7% Men
Age
Age
  • 15.0% Under 18
  • 10.0% 18-24
  • 20.0% 25-35
  • 25.0% 36-51
  • 20.0% 52-70
  • 10.0% 70+
Ethnicity
Ethnicity
  • 40.6% White
  • 21.7% Latino
  • 8.3% African
  • 22.1% Asian
  • 7.3% Others
Attendee Origin
Attendee Origin
  • 70.0% Local Resident
  • 15.0% In State
  • 10.0% Regional
  • 3.0% National
  • 2.0% International
Income Range
Income Range
  • 10.0% 0 to $24,999
  • 15.0% $25K to $49,999
  • 20.0% $50K to $74,999
  • 30.0% $75K to $99,999
  • 20.0% $100K to $149,999
  • 5.0% $150K and up

Marketing Statistics

Advertising Spend
$5,700.00 Total
$600.00 Internet
$4,600.00 Print
$400.00 Radio
$100.00 Other
Social Media
1,000 Total Impressions
10,070 Facebook Followers
56,000 Facebook Reach
3,257 Instagram Followers
100 Twitter Followers
Website
5.5 Visitors
7.6 Page Views
1 AVG Time On Site
Email
4,000 Subscribers
28 Open Rate
3 AVG Ctr
52 Blasts Sent

Participating Partners

Previous Year Total Exhibitors, Vendors and Sponsors: 29

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Event Terms and Cancellation Policy

WinterFest is a rain, shine, or snow event and will only be cancelled in the event of an extreme weather event. Sponsorships will be applied to the next year.

Amenities

Security
Trash Services

Prohibited Categories

Adult Entertainment
Tobacco