2021 A Taste of Colorado - Food Vendors
 200,000+
 Denver, CO
 Reg. Deadline: 05/07/2021

About This Event

A Brief History of the Festival

The Festival of Mountain and Plain … A Taste of Colorado has been a Labor Day tradition in Downtown Denver since 1984. Over the decades, the festival has hosted nationally renowned music acts and some of Colorado’s greatest restaurants and chefs!

As we continue our work to build an economically resilient Center City, we have shifted the look of A Taste of Colorado in 2021. This year, the festival will take place on the 16th St Mall in Downtown Denver and will exclusively feature local food vendors.

Our primary focus continues to be the health and safety of our community and downtown businesses.



Festival Dates & Hours

Saturday September 4, 2021 11:00 am – 10:00 pm
Sunday September 5, 2021 11:00 am - 10:00 pm
Monday September 6, 2021 11:00 am - 8:30 pm

The festival is NOT operating Friday, September 3, 2021



Denver Central Business District Area Restaurants

Restaurants with an existing physical location in the Central Business District area of Downtown Denver have a unique opportunity for 2021 only—the option to be a featured participant, serving out of their existing location with no cost to participate. There is no entry fee required and no commission of sales collected by the festival. The festival requires that they feature a minimum of two highlighted “Taste of Colorado” items, with at least one item offered in a one- or two-bite sample portion, and at least one item in a larger portion. The restaurant and the featured items will be highlighted on A Taste of Colorado’s map, mobile app, and website. A promotional window sign will also be provided for the location. Applications are required to be submitted via the website.



Festival Acceptance Criteria

Festival Management will consider the following criteria when determining whether to accept an applicant:
● Only local Colorado restaurant/food truck/food vendors
● Quality of final product
● Presentation of product and process
● Extent proposed items complement/enhance festival menu
● Uniqueness of product
● Each individual menu item and vendor’s overall menu
● Feasibility of efficient production in a festival environment
● Vendors past performance in the festival



Denver Licenses and Permits Needed

• Restaurants with a physical Downtown Denver location operating from their location already have a Retail Food License and do not need any additional permits or licenses.
• Booth/tent vendors need a Denver Temporary Restaurant License.
• Restaurants in Denver with an existing physical location wanting to sell out of a remote booth/tent have a Retail Food License which is not valid for use outside of the restaurant. Operating a remote booth/tent requires a Temporary Restaurant License.
• Food truck/Food cart vendors need a Denver Retail Food Mobile License.
• Food trucks currently licensed in Denver who wish to operate their truck at the festival only need their existing license which is current for the dates of the festival. No additional permit is needed.
• Food trucks licensed outside of Denver are not valid in Denver. A Denver Retail Food Mobile License is needed.
• Food truck vendors wanting to sell from a booth/tent need to obtain a Denver Temporary Restaurant License.



Food Trucks

Food trucks are eligible to participate in the festival at the sole discretion of festival Management. Festival Management reserves the right to terminate any vendor’s participation at any time before or during the festival, for any purpose.

Food Truck Application, Space Fee, Permit, and Form Deadlines

All applications must be received by Friday May 7, 2021 at 5:00 pm MDT. Applications received after the deadline will not be eligible to participate in the festival. Accepted applicants will receive an email confirming their acceptance, which will include a link to pay the Space Fee. Spaces will not be guaranteed until the applicant has paid the appropriate festival Space Fee. Any applicant who has not submitted their Space Fee and all required permits and forms by 5:00 pm MDT on Friday, July 2, 2021 will not be eligible to participate in the festival.

Food Truck Locations

Food trucks will be located on Lawrence St between 15th and 17th St, on the Southeast side of the street, serving onto the sidewalk. Spaces will be assigned to Food trucks by festival Management. Requests for specific spaces are not available. Food trucks must remain operational during festival hours. Food trucks can leave at night to restock/refuel. Food trucks must be in place 90 minutes before the festival opens each day.

Food Truck Space Fees

● Food trucks up to 20 ft long - $500 for the festival
● Food trucks over 20 ft long - $750 for the festival

Food trucks are allowed use of their truck and the space it occupies. No tables, tents or any other items may be used outside of the truck space.

Food Truck Power/Electricity

Food trucks will not be provided with electricity and are responsible for their own power.



Booth Vendors

The 2021 festival is being held on the 16th St Mall in 2021, and there are a very limited number of booth/tent spaces available. Booth vendors are eligible to participate in the festival at the sole discretion of festival Management. Festival Management reserves the right to terminate any vendor’s participation at any time before or during the festival, for any purpose.

Booth Vendor Application, Space Fee, Permit, Form Deadlines

All applications must be received by Friday May 7, 2021 at 5:00 pm MDT. Applications received after the deadline will not be eligible to participate in the festival. Accepted applicants will receive an email confirming their acceptance, which will include a link to pay the Space Fee. Spaces will not be guaranteed until the applicant has paid the appropriate Space Fee. Any applicant who has not submitted their Space Fee and all required permits and forms by 5:00 pm MDT on Friday, July 2, 2021 will not be eligible to participate in the festival.

Booth Locations

Booth vendors will be located on 16th St, between Arapahoe and Lawrence. These are the areas where the Beer Garden/Ice rink have been located, as well as where Christkindl Market had been prior to 2020. Spaces will be assigned by festival Management. Requests for specific spaces/locations are not available. All operations, equipment and supplies must be contained within the allotted space size. Food vendors may not, in any manner, extend beyond the boundaries established and authorized by the festival. This will be strictly enforced.

Booth Sizes and Space Fees

Two space sizes are available:
● 10 ft x 10 ft - $500 for the festival.
● 20 ft across x 10 ft deep – $1,000 for the festival

Denver Health and Fire regulations require that:
● All booth transactions with customers must take place under a tented/covered area.
● All booth food preparation using heat/flame must take place in an uncovered/open area.

Booth Tents

Booth vendors are responsible for providing their own tents. Tents must be secured with weights. Staking into the ground or digging of any kind is NOT allowed and will be subject to a $150 fine and termination from the festival.

Booth Tables/Signage/Equipment

Booth vendors are responsible for their own tables, signage, and any other equipment needed

Booth Electricity / Disclosure of Electrical Equipment

Sturgeon Electric can supply any electrical requirements for Booth Vendors for an additional fee. Prices are determined by Sturgeon Electric.

Overloading of electrical circuits is a safety hazard and can cause power outages, which adversely affect other festival participants and customers. All booth vendors are required to furnish a list of all electrical appliances and equipment that will be used during the festival and are responsible for notifying the festival of any changes. Failure to comply may result in the termination of the vendor's participation. If A Taste of Colorado and Sturgeon Electric determine that additional electric is needed based on equipment being used by the vendor, the vendor will be advised of the additional requirements and appropriate fee, which will be required to participate in the festival.

Booth Generators Prohibited

Booth vendors may NOT use generators at the Festival. 


Booth Lighting

Booth vendors are responsible for their own lighting. Sturgeon Electric can provide lighting by request for an additional fee. Prices are determined by Sturgeon Electric.

Booth Water Supply

Potable running water is available at several locations on the festival site, but not necessarily within the immediate vicinity of each booth. If a vendor anticipates needing large amounts of potable water, they should arrive equipped with the appropriate containers and appropriate method for transporting those containers to and from potable water locations.

Booth Refrigeration

Booth Vendors are responsible for providing refrigeration in their booth for any potentially hazardous food (see Denver Temporary Retail Food Establishment Guide). Coolers with ice are NOT an acceptable substitute. The Festival will NOT have refrigerated storage on site available for Food Vendors.

Booth Cooking/Warming/Serving Equipment

Food Vendors must supply all food service equipment required to operate a booth at the festival. The festival does NOT provide cooking/warming equipment or serving materials. Chafing Fuel/Sterno products are NOT permitted as a heating or warming source.

Booth Propane

Booth vendors are responsible for their own propane needs. This includes obtaining and transporting propane, connecting equipment, storing the product safely on festival site, and removing all propane containers from the site.

Any vendor using propane onsite is required to have a Denver Fire Permit. The Denver Fire Department is onsite at the festival to ensure propane storage and connections meet safety standards. The Denver Fire Department may require a vendor to change their booth set up to reflect a safer use or storage of propane. A more detailed explanation of the Denver Fire Department’s propane usage regulations will be distributed upon vendor’s acceptance to participate in the festival.

Booth Fire Extinguishers

All Booth vendors must have in their stand at all times at least one fully charged 2A‐10BC rated carbon dioxide fire extinguisher (or current type of fire extinguisher required by Denver Fire Department). The fire extinguisher must be clearly visible and access to it must be always unimpeded.

In addition to the 2A‐10BC extinguisher, a “K” rated fire extinguisher is required if using a fryer or other cooking equipment that involves or produces vegetable oils, animal oils or fats.

Booth Handwashing Stations/Dishwashing Facilities

The Festival does NOT provide handwashing stations or dishwashing facilities.

Booth Eating Utensils, Paper Goods

Booth Vendors must provide all utensils and paper goods required for the consumption of their product. Styrofoam products are NOT permitted on Festival grounds.

Wastewater Barrels

Wastewater barrels are provided by the festival at no charge and are located near every food vendor booth. Wastewater is all liquid waste produced by a vendor at the festival EXCEPT for oil/grease waste. This includes melted ice or discharge from a handwashing station. There is no other appropriate method for discharging wastewater; it may never be discharged on the grass/dirt/ground/sidewalk/street/gutter. Denver law requires that all wastewater MUST be disposed of in wastewater barrels.

Wastewater barrels must remain free of trash. A minimum fine of $500.00 will be assessed to any vendor who uses the wastewater barrels in an inappropriate manner (i.e., removing barrel from pallets on festival grounds, disposing of inappropriate materials in barrel, filling barrel more than 40 gallons, or causing excessive spills), or improperly disposes of wastewater anywhere outside of an appropriate wastewater barrel.

Oil/Grease Barrels

All oil, shortening, and grease must be disposed of in an appropriate oil/grease barrel. There is a flat fee of $25.00 per booth for usage of oil/grease barrels on festival grounds. This non-refundable fee must be paid along with the space fee.

Oil/grease barrels are 55-gallon steel drums which will be clearly marked at the festival. Each oil/grease barrel may be filled with 40 gallons of waste. When a grease barrel is filled up to the 40-gallon capacity (or 3⁄4 full) the festival will replace it with an additional empty barrel for additional waste. Oil/grease barrels must remain free of trash, liquids other than oil/shortening/grease, and any other foreign materials. A minimum fine of $500.00 will be assessed to any vendor who uses the oil/grease Barrels in an inappropriate manner (i.e., removing barrel from pallets on festival grounds, disposing of inappropriate materials in barrels, filling barrel more than 40 gallons, or causing excessive grease spills), or improperly disposes of oil/grease/shortening anywhere outside of an appropriate oil/grease barrel.

Ash Barrels

All ashes must be disposed of in an appropriate ash barrel. There is a flat fee of $25.00 per booth for usage of ash barrels on festival grounds. This non-refundable fee must be paid along with the space fee.

Ash barrels are 55 gallons drums that will be clearly marked at the festival. Ash barrels may only be filled up to 40 gallons (or 3⁄4 full). When an ash barrel is filled up to the 40-gallon capacity (or 3⁄4 full) the festival will replace it with an additional empty barrel for additional waste. Ash barrels must remain free of trash and other foreign materials. A minimum of $500.00 fine will be assessed to any vendor who uses the ash barrels in an inappropriate manner (i.e., removing barrel from pallets on Festival grounds, disposing of inappropriate materials in barrel, filling barrel more than 40 gallons, or causing excessive spills), or improperly disposes of ash anywhere outside of an appropriate ash barrel.



All Vendors-Food & Beverage Sales

Collecting Payment for Items Sold

For 2021 only, Festival Food & Beverage vendors are responsible for collecting their own forms of payment with all proceeds going to the vendor. The festival is not responsible for any lost or stolen payments.

Festival Commission

For 2021 only, the Festival will not collect commission on festival sales.

Sales Tax

For the 2021 festival only, the vendor retains all proceeds from sales. However, exhibitors must charge and collect city and state sales tax (7.65%) on each sale. Each exhibitor is required to obtain the necessary City and County of Denver and State of Colorado sales tax identification number and license. All tax documents must be kept on site for the full duration of the festival. The Festival cooperates fully with the City and State tax authorities.

Festival Space Fee Due Date

All accepted booth and food vendors must pay the appropriate festival space fee by 5:00 pm MDT on Friday, July 2, 2021. Additional fees (if applicable) for ash barrels and oil/grease barrels must be paid along with the space fee. Any vendors not paying all fees and submitting all required licenses and permits by the deadline will not be eligible to participate in the festival.

Prohibited Activities

Conducting a raffle or drawing, hawking of goods, placing advertising outside of booth space, accepting tips, or collecting or soliciting money or pledges for any cause are NOT permitted.

The festival will NOT allow the sale or display of any items that promote illegal activity, violence, profanity, discriminatory references, or any other items deemed not acceptable by the festival. Booth vendors may not bring or condone the use of legal or illegal drugs or alcohol by its staff in the festival’s vending space or anywhere on the festival grounds.

The vendor’s display, conduct of the vendor personnel, as well as the security of those items brought to the assigned space, or any other space, is entirely the vendor’s responsibility. The booth vendor or food truck must acknowledge that the role of the festival is solely to provide exhibit space and to attract customers to the festival.


Service Animals/Animal Companions

Only Service Animals as defined by the Americans with Disabilities Act are permitted in food vendor booths/tents. Anyone with a Service Animal may be asked:
1. Is this a Service Animal?
2. What service do they provide?
Emotional Support Animals and other animal companions are not permitted in food vendor booths/tents.



NEXT STEPS:

STEP 1
Complete the Restaurant and Food Vendor Application (the application will be available on this site - click "book event space" on the right side of the page).

STEP 2
Upon submission approval, you are required to download and read the 2021 Food Vendor Applicant Handbook.

*No payment is required at the time of application. Accepted vendors will be required to pay space fee upon acceptance into the festival to secure their place.




FOR ADDITIONAL QUESTIONS PLEASE CONTACT:

Chico Wirkus
Food & Beverage Director
[email protected]

720.539.5435

Event Schedule

Sep 04
SATURDAY
11:00am – 10:00pm
Sep 05
SUNDAY
11:00am – 10:00pm
Sep 06
MONDAY
11:00am – 8:30pm

Demographics

Female/Male Gender Split

49 %51 %

Amenities

Trash Service
Electricity

Marketing Statistics

Social Media
45,000
FACEBOOK
FOLLOWERS
10,000
INSTAGRAM
FOLLOWERS
3,200
TWITTER
FOLLOWERS



Prohibited Categories

Cannabis
Adult Entertainment
Tobacco

Event Terms and Cancellation Policy