About This Event
A Brief History of the Festival
The Festival of Mountain and Plain … A Taste of Colorado has been a Labor Day tradition in Downtown Denver since 1984. Over the decades, the festival has hosted nationally renowned music acts and some of Colorado’s greatest restaurants and chefs!
As we continue our work to build an economically resilient Center City, we have shifted the look of A Taste of Colorado in 2021. This year, the festival will take place on the 16th St Mall in Downtown Denver and will exclusively feature local food vendors.
Our primary focus continues to be the health and safety of our community and downtown businesses.
Festival Dates & Hours
Saturday September 4, 2021 11:00 am – 10:00 pm
Sunday September 5, 2021 11:00 am - 10:00 pm
Monday September 6, 2021 11:00 am - 8:30 pm
The festival is NOT operating Friday, September 3, 2021
Denver Central Business District Area Restaurants
Restaurants with an existing physical location in the Central Business District area of Downtown Denver have a unique opportunity for 2021 only—the option to be a featured participant, serving out of their existing location with no cost to participate. There is no entry fee required and no commission of sales collected by the festival. The festival requires that they feature a minimum of two highlighted “Taste of Colorado” items, with at least one item offered in a one- or two-bite sample portion, and at least one item in a larger portion. The restaurant and the featured items will be highlighted on A Taste of Colorado’s map, mobile app, and website. A promotional window sign will also be provided for the location. Applications are required to be submitted via the website.
Festival Acceptance Criteria
Festival Management will consider the following criteria when determining whether to accept an applicant:
● Only local independent Colorado restaurants
● Quality of final product
● Presentation of product and process
● Extent proposed items complement/enhance festival menu
● Uniqueness of product
● Each individual menu item and vendor’s overall menu
● Feasibility of efficient production in a festival environment
● Vendors past performance in the festival
Denver Licenses and Permits Needed
Restaurants with a physical Downtown Denver location operating from their location already have a Retail Food License and do not need any additional permits or licenses.
Applications for food trucks are no longer being accepted for 2021.
Food Truck Locations
Food trucks will be located on Lawrence St between 15th and 17th St, on the Southeast side of the street, serving onto the sidewalk.
Applications for booths/tents are no longer being accepted for 2021.
These are the areas where the Beer Garden/Ice rink have been located, as well as where Christkindl Market had been prior to 2020.
For the 2021 festival only, the vendor retains all proceeds from sales. However, exhibitors must charge and collect city and state sales tax (7.65%) on each sale. Each exhibitor is required to obtain the necessary City and County of Denver and State of Colorado sales tax identification number and license. All tax documents must be kept on site for the full duration of the festival. The Festival cooperates fully with the City and State tax authorities.
Conducting a raffle or drawing, hawking of goods, placing advertising outside of booth space, accepting tips, or collecting or soliciting money or pledges for any cause are NOT permitted.
The festival will NOT allow the sale or display of any items that promote illegal activity, violence, profanity, discriminatory references, or any other items deemed not acceptable by the festival. Booth vendors may not bring or condone the use of legal or illegal drugs or alcohol by its staff in the festival’s vending space or anywhere on the festival grounds.
The vendor’s display, conduct of the vendor personnel, as well as the security of those items brought to the assigned space, or any other space, is entirely the vendor’s responsibility. The booth vendor or food truck must acknowledge that the role of the festival is solely to provide exhibit space and to attract customers to the festival.
Complete the Restaurant and Food Vendor Application (the application will be available on this site - click "book event space" on the right side of the page).
Upon submission approval, you are required to download and read the 2021 Food Vendor Applicant Handbook.
*No payment is required at the time of application. Accepted vendors will be required to pay space fee upon acceptance into the festival to secure their place.
FOR ADDITIONAL QUESTIONS PLEASE CONTACT:
Food & Beverage Director
Female/Male Gender Split49 %51 %