Home Show Software Success Story with Port Townsend
Customer Story: Port Townsend Home Show Sees Significant Revenue and Attracts New Members with EventHub
Type of Event: Home Show
Attendance: 800
Number of Booths: 49 (2024)
Venue: Port Townsend Fairgrounds
Affiliations: Jefferson County Home Builders Association
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Overview
The annual Port Townsend Home Show serves as a central gathering for homeowners and industry professionals to explore the latest trends and services in home improvement. With 800 attendees and nearly 50 exhibitors, the event provides a significant opportunity for networking, business growth, and community engagement. In 2024, the organizers introduced EventHub software to streamline event management and maximize the impact of their show, leading to a resounding success.
Key Takeaways TL/DR- EventHub customer success story
- Time Savings: EventHub’s management tool-suite saved organizers over 100 hours in managing registrations, payments, and communication.
- Increased Revenue: Booth sales nearly doubled, from $8,200 to $17,000, thanks to EventHub’s marketplace and streamlined operations.
- Enhanced Attendee Experience: The interactive floor plan and public-facing features significantly improved attendee navigation and engagement.
The Challenge: Navigating a New Venue and Optimizing Event Management
Lizanne Coker, an Executive Director at Jefferson County Home Builder Association, faced a new challenge in 2024 when their home show moved to a new venue. Concerned about how the change would affect revenue and vendor participation, they sought a solution that could mitigate these risks. Additionally, Liz highlighted the difficulties of managing registrations and payments through traditional methods, which were labor-intensive and prone to errors.
The team recognized the need for a platform that could not only handle the logistical complexities of the event but also enhance the experience for both vendors and attendees. Enter EventHub—a comprehensive software solution recommended by peers in the industry.
EventHub Software Implementation for the Home Show
Management
EventHub was deployed as the central platform for managing the Port Townsend Home Show. The software allowed the team to digitize applications, streamline payment processing, and handle all communication through a single interface. This consolidation of tasks led to a significant reduction in administrative workload, allowing the team to focus on more strategic aspects of the event.
“EventHub was like a one-stop-shop,” said Lizanne. “It made the whole process so much easier, from start to finish.”
Interactive Floor Plan
One of the most appreciated features was EventHub’s interactive floor plan. This tool enabled exhibitors to easily select their booth spaces, while also allowing the organizers to optimize the layout in real-time. The floor plan was shared publicly, providing a digital presence for exhibitors and helping attendees navigate the show more effectively.
“Attendees could find what they needed without wandering aimlessly, which meant they had more time to explore additional booths,” noted Lizanne.
EventHub Marketplace
The EventHub Marketplace was a game-changer for sponsorship sales and vendor participation. Through the marketplace, the show attracted additional exhibitors, including non-members who were previously unaware of the event. This feature contributed to a substantial increase in booth sales and opened up new revenue streams for the show.
“We managed to secure sponsorships from local businesses that we wouldn’t have reached otherwise,” said Lizanne. “The marketplace really broadened our reach.” As a result, several of those new exhibitors joined as association members, further strengthening our community and expanding our network.
Platform Cost
When it came to budgeting, the organizers found EventHub to be highly cost-effective. The platform’s ability to save time and boost revenue more than justified the investment, making it a clear win for the team.
“The cost was minimal compared to the hours saved and the additional revenue generated,” Lizanne explained. “It was an easy decision for us.”
Results and Conclusion- EventHub customer success story
The Port Townsend Home Show saw remarkable results after implementing EventHub. The number of exhibitors increased from 32 to 49, with total revenue nearly doubling from $8,200 to $17,000. Additionally, the streamlined operations and improved attendee experience were well-received by all participants.
The success of this event has set a new standard for future shows. The team plans to continue using EventHub, with ambitions to grow the show further in the coming years.
Lizanne concluded, “The only regret I have is not using EventHub sooner. It’s a fantastic tool that made a real difference in how we manage our events.”
Click above to request a custom Zoom walk-through from our team of experienced Event Producers on how EventHub can take your trade show, festival, or expo to the next level. For additional customer success stories, visit our Testimonials section.
Featured Customer
Lizette Coker,Executive Director, Jefferson County Home Builders Association
