Type of Event: Cultural Festival
Attendance: 20,000+
Number of Booths: 70
Venue: Parcel 5, Rochester, NY
Website: www.prfestival.com
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Overview
The Rochester Puerto Rican Festival is a cherished annual event celebrating Puerto Rican culture, attracting 20,000+ attendees and 70 exhibitors, which offers significant opportunities for cultural celebration and community engagement. This year, the organizers introduced EventHub software to streamline ticketing operations and vendor management, leading to remarkable improvements in efficiency, revenue and highly successful events.
Key Takeaways
- Increased Revenue: Ticket sales saw a 30% boost, thanks to EventHub’s ticketing system and collaboration with some smart on sale strategies.
- Enhanced Attendee Experience: Skip-the-line day-of-event online tickets and real-time ticket sales tracking improved the overall experience.
- Comprehensive Reporting: The ability to monitor ticket sales and attendance in real-time provided valuable insights for future events.
Optimizing Ticketing and Vendor Operations
The Rochester Puerto Rican Festival team faced challenges in managing vendor registrations and payments through traditional methods, which were labor-intensive and prone to errors. Additionally, they aimed to increase revenue and improve the attendee experience with a more efficient ticketing system.
They needed a solution that could handle the logistical complexities of the event and enhance the experience for both vendors and attendees. EventHub, recommended by industry peers, proved to be the perfect fit.
EventHub Ticketing System Implementation
Seamless Integration
EventHub became the central platform for managing the Rochester Puerto Rican Festival’s ticketing. The software allowed for the seamless integration of online and offline ticketing options, providing attendees with a hassle-free purchasing experience. This integration streamlined the ticketing process and ensured accurate, real-time tracking of ticket sales.
“EventHub was like a one-stop-shop,” said Orlando Ortiz. “It made the whole ticketing process so much easier, from start to finish.”
Skip-the-Line Online Tickets
One of the standout features was the introduction of skip-the-line online tickets, which were highly popular among attendees. These passes can significantly improve the attendee entry experience by reducing wait times and can generate additional revenue streams for festivals, better advertising VIP and add-on options. The festival organizers reported a 20% increase in premium ticket sales, largely attributed to the convenience and appeal of the skip-the-line strategy.
“The skip-the-line passes were a hit with our attendees. They appreciated the convenience, and it boosted our revenue,” Orlando Ortiz said.
Comprehensive Reporting and Insights
EventHub’s comprehensive reporting capabilities allowed the festival team to track ticket sales in real-time, providing valuable insights into attendee behavior and preferences. This data-driven approach enabled the organizers to make informed decisions, optimizing their ticketing strategy and improving future events.
“The ability to track ticket sales and monitor attendance in real-time has been invaluable,” added Orlando Ortiz. “We were able to make data-driven decisions that enhanced the overall experience for our attendees.”
EventHub Ticketing System Success
The implementation of EventHub’s ticketing system was a game-changer for Rochester Puerto Rican Festival. Ticketing revenue saw an increase, with sales surpassing expectations by 30%. The platform’s seamless integration of online and offline ticketing options provided attendees with a hassle-free purchasing experience, contributing to higher overall satisfaction.
Future Plans
With the successful implementation of EventHub’s ticketing system, the Rochester Puerto Rican Festival team is eager to explore more of our advanced features. They plan to lean more into the interactive mapping and early bird pricing to enhance their event further, ensuring a seamless and enjoyable experience for all participants.
The success of this event has set a new standard for future festivals. The team plans to continue using EventHub, with ambitions to grow the festival further in the coming years.
Click above to request a custom Zoom walk-through from our team of experienced Event Producers on how EventHub can take your festival, trade show, or expo to the next level. For additional customer success stories, visit our Testimonials section.
Feature Customer
Orlando Ortiz, President, Puerto Rican Festival
Leslie M. Rivera, Vice President, Puerto Rican Festival
