Overview
The Home Builders Association of Northern Michigan is a cornerstone of the residential construction industry, representing eight counties and boasting 450 members, including builders and associate support industries. Their annual home show, attracting between 1,500 and 2,000 attendees, serves as a crucial event for the community. This year, with the help of EventHub, the home show saw significant growth, increasing from 82 to 120 vendors and boosting profits substantially.
Key Takeaways
Time Savings: EventHub’s management tools streamlined registrations, payments, and communication, saving the organizers countless hours.
Increased Revenue: The home show saw an 18% increase in profits due to Eventhub’s marketplace, and also growing vendors by 50%.
Enhanced Attendee Experience: EventHub Interactive Map and Exhibitor Directory improved navigation and engagement, making the event more enjoyable for attendees.
The Challenge: Revitalizing the Home Show
HBA Northern Michigan home show faced several challenges with outdated CRM systems and the pandemic’s impact on their home show. Managing registrations and payments through traditional methods was labor-intensive and prone to errors, limiting their ability to expand. The association needed a solution to streamline operations, enhance experiences for vendors and attendees, and boost revenue.
EventHub Software Implementation
Streamlined Management
EventHub became the central platform for managing the HBA Northern Michigan home show, digitizing applications, streamlining payment processing, and centralizing all communication. This consolidation reduced the administrative workload, allowing the team to focus on strategic planning and execution.
“EventHub transformed our management process, making it more efficient and less time-consuming,” said Lauren Tucker. “It was a game-changer for our event.”
Interactive Floor Plan
One of the standout features was EventHub’s interactive floor plan. This tool enabled exhibitors to easily select their booth spaces and allowed organizers to optimize the layout in real-time. The public-facing interactive floor plan also helped attendees navigate the show more effectively, enhancing their overall experience.
“Attendees could find what they needed quickly, giving them more time to explore and engage with additional vendors,” Lauren Tucker noted.
EventHub Marketplace
The EventHub Marketplace played a crucial role in boosting vendor participation and sponsorship sales. This feature attracted additional exhibitors, including non-members who were previously unaware of the event. The marketplace expanded the reach of the home show, opening up new revenue streams and strengthening the association’s community.
“The marketplace broadened our reach and helped us secure new sponsorships,” said Lauren Tucker. “It was instrumental in increasing our vendor numbers and overall revenue.”
Cost-Effective Solution
EventHub proved to be a cost-effective solution for the HBA Northern Michigan . The platform’s ability to save time and increase revenue more than justified the investment, making it a clear win for the association.
“The cost was minimal compared to the benefits we gained,” explained Lauren Tucker. “EventHub provided tremendous value for our event.”
Results and Conclusion
The HBA Northwest Michigan home show saw remarkable results after implementing EventHub. The number of vendors increased from 82 to 120, and profits rose by 18%. The streamlined operations and improved attendee experience received positive feedback from all participants.
“The success of this year’s home show has set a new standard for our future events,” concluded Lauren Tucker. “EventHub has made a real difference in how we manage our shows.
For more information about Northern Michigan Home Show visit Hbagta.com
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Feature Customer
Lauren Tucker, Executive Officer
