State of the Industry

Webinar Recording, Resources, Q&A Recap

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Webinar Recording:



Facilitator: Michael Bleau, Co-founder and CEO, Event Hub.

Event Cancellations, Postponements, virtual programming and Stakeholder Communications: Dan Floyd, COO, Hood to Coast Relay.

Sponsorship: Teresa Stas, Director and CEO, Green Cactus Sponsorship Agency

Ticketing: Ryan Kintz, CEO, Afton Tickets


Q: Do you think larger acts might do pay-per-view events until things are lifted?

A: We are seeing some larger acts attempt this, however, they’ve had limited success with living-room quality performances. We do think there is an opportunity here for high-quality produced PPV live stream events.

Q: What about seating banquet style while needing to meet capacity requirements?

A: That could work if separated by family!

Q: I’m imagining a foodie/brew fest with all attendees in masks, not eating or drinking. Is that what you foresee?

A: I could envision reserved small cocktail tables (assigned by ticket) spaced out in the middle of a square layout, to allow for socially distanced enjoyment. Also it won’t be the ideal experience but straws for beer.

Q: How do you see sponsorship fees comparing live vs. virtual? The same? 50%? Other?

A: Great Question! This will evolve. It has a lot to do with if the Virtual event will achieve the goals the sponsor is wanting to gain. If its a well done virtual event and it achieves the sponsors goal it could be 100% Like anything if it doesn’t do what they are trying to achieve with sponsorships then you many not even get 40%. I think at this time in the virtual world it will be hard to get the same money as live.

Q: Maybe a wacky question, but is the thought if a vaccine is discovered in the next year, will events ever look the same?

A: Yes, once we have vaccine or herd immunity we do expect events to return to a more “normal” state but that could be mid to late 2021 or even later if states are being cautious.

Q: At some point, one organizer will have to come forward and hold the first live event following the ban – “break the seal,” so to speak. How can they do that and not come across as irresponsible to a still-wary public – but rather signal confidence that other live events can be held safely from that point forward?

A: It will be through strong messaging, very aggressive social distancing policies, readily available face mask and sanitizer stations throughout, and endorsement from local government.

Q: Social media is getting over saturated right now. Where do you recommend promoting the event (to of course make sponsors happy)?

A: Dedicated email blasts, live stream mentions, logo inclusion on main site, etc. are all great perks you can prove out value with!


Resource Links

Hood to Coast Relay

Sponsorship Resources

Ticketing Resources

General SBA Resources and Links