Event organizers think about sponsors as a revenue channel, but they often overlook the potential event marketing benefits. Although it’s a given that an event will already provide amplification for its sponsors, it’s important to realize that with the right partnership, sponsors can help boost an event’s presence and awareness in return.

Sponsor Event Marketing Exposes You to a Broader Audience

Sponsors have their own marketing programs and know the best ways to reach their audiences. Through your partnership, you will be able to reach a new, broader audience. This saves you time and effort while ensuring that your name spreads to relevant audiences.

Not only that, you can coordinate with your sponsors to promote event hashtags and challenges. Consequently, this will encourage social media traction that can turn into increased event attendance. Whether it’s a dancing challenge or an event promotion hashtag, it’s a great way to spread your name for the next following year, especially when people start getting FOMO!

Build Brand Credibility with your Audience

The key to winning over a target audience is by building trust with your event. There are many ways to do this, but the easiest is to be related to a brand they already trust–this is where sponsors come in.

Being partnered with big-name brands or even the local, respected small businesses adds incentive for people to go to your event. People can anticipate the cool merch big-name brands bring, or support local businesses! Whatsoever, it’s important to go beyond their expectations so they can spread word-of-mouth to their friends and family.

Onsite Marketing at Events by Sponsors Creates an Immersive Experience

One of the best things that strong sponsors help with is by creating immersive, memorable moments throughout your event–something that people can look back on fondly. Experiential sponsorships, often activated by experiential marketing agencies, can bring in brand swag, photo booths, and even games which can be used to garner interest. Furthermore, this makes a great opportunity for word-of-mouth marketing where people can post on their social medias.


Sponsors play a key role in event marketing, and you should be in active communication with them throughout! It’s important to look beyond a transactional relationship and see sponsors as partners. Not only for the sake of creating a meaningful network, but also to build your brand from a perspective of sincerity that both partners and consumers can feel.

EventHub can help you meet new, interesting sponsors and vendors through our Marketplace. Learn more and request a demo here.


Featured Event (partnerships bookable now!): Los Angeles Marathon Presented by Asics Health and Fitness Expo