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Blog2021-03-03T10:54:31-05:00

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Spring Back Series: Maximize Effectiveness of Live Stream Events

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Live streaming is on the rise as restrictions on in-person social gatherings increase due to COVID-19. While in-person events are on pause right now, there is a massive uptick in internet usage these days. Many are turning towards virtual events [...]

Spring Back Series: Event Planning For Postponed Event

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There is no denying that the landscape of the live events industry has been changed forever. At this point, major events like South By Southwest have canceled due to the Coronavirus outbreak. Some events, like the Boston Marathon and Coachella, [...]

Event Sponsorship w/ Canceled Events Because of Coronavirus

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I originally sat down with Teresa Stas, CEO of Green Cactus, in early March to discuss the Coronavirus threat to live event sponsorship. As crazy as it sounds Covid-19 seemed like something that could still blow over quickly at that [...]

Covid-19 Event Planning: Crisis Management from RUSA

Covid-19 Event Cancellations: 3 Major Takeaways from Running USA’s March 17th Emergency Virtual Race Camp on Crisis Management  In response to the Covid-19 pandemic, Running USA CEO Rich Harshbarger hosted an emergency Virtual Race Camp on Crisis Management. He facilitated [...]

How to Keep Sponsors From Backing Out of Your Event

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In the wake of the spread of Coronavirus, major festivals through May are beginning to cancel or postpone their events. The live events industry is now beginning to be effected amid public health concerns. Their relationship with potential event sponsors [...]

Pivot to Virtual Events to Overcome Live Event Coronavirus Challenges

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The Coronavirus has been affecting the live events industry, making companies turn towards virtual events to make up for the inability to have in-person interactions. In this article, we will present solutions for live events that may be facing a [...]

Endurance Race Event Sponsorship Trends for 2020: Top 5 from RUSA

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Top 5 Takeaways from Two RUSA Race Camps on "Flipping the Expo on its Head" Intro: Endurance Race Expo Trends We are excited to share five of the top endurance race event sponsorship trends that emerged from the Running USA [...]

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